Over the past few years, the Indian right-wing space has seen a major rise in popularity. There’s more public interest, more books being published, and more people calling themselves thinkers or influencers. What used to be a cornered, ignored voice is now a full-blown ecosystem. But within all this buzz, a serious issue is quietly growing the rise of commercial nationalist authors who take existing ideas, dress them up nicely, and present them as new. These writers often don’t add much value to the ideology itself they simply sell it.